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THAIFEX-World of Food reinforces position


The 15th and largest edition of THAIFEX-World of Food Asia came to a close early June after five action-packed days on the show floor. A total of 13,110 international trade visitors from over 150 countries were present at the region’s largest dedicated F&B trade show, representing a 9.4% growth from the 2017 edition and surpassing all of the show’s previous records.

This brought the total trade visitor count to a whopping 62,039 – a 12.6% increase from the previous show, surpassing the expected number of 60,000, and the largest visitorship at THAIFEX-World of Food Asia to date.

An impactful platform that showcased the synergistic partnership between the government and private sector to address growing F&B demands and concerns in Asia, THAIFEX-World of Food Asia is jointly organized by Koelnmesse Pte Ltd, the Department of International Trade Promotion, and the Thai Chamber of Commerce.

“The potential of ASEAN is tremendous. We've been recording strong double digit growth since 2014, in conjunction with the establishment of the ASEAN Economic Community. In fact, we have been adding an average of 10,000 sqm to the show every year since then, and we’ve even carved out an additional two trade days this year to better facilitate business exchange,” said Mathias Kuepper, Managing Director, Koelnmesse. “This year's record-breaking figures are a testament to the attractiveness of the ASEAN F&B market, and we’d like to give our heartfelt gratitude to all exhibitors, buyers, and visitors for their constant support.”

The platform for business and commerce

THAIFEX-World of Food Asia 2018 played host to 2,537 exhibitors, recording a remarkable 17% increase from the previous year, attesting to the increasing importance of the ASEAN region to the F&B industry. Representatives from countries such as Argentina, Belgium, Germany, Japan, South Korea, the Philippines, and Vietnam held a strong presence at the show, with international exhibitor numbers on par with local exhibitors for the second year running.

Echoing the same sentiments, Mrs. Napawan Promkhatkaew, Managing Director, Family Tree Foods Co. Ltd said, “The online business matching and database management tools at THAIFEX-World of Food Asia contributed greatly to our successful participation as an exhibitor this year. Not only were we able to widen our business networks and meet prospective customers from other parts of the world such as Latin America, Africa and the Middle East using these tools, the strong promotional efforts of the organizers also meant our existing customers knew about our participation at the show, and took time to fly in to Bangkok to meet us here.”

Across 01 and 02 June, more than 3,000 buyers were hosted by the Department of International Trade Promotion and Koelnmesse. The program helped match top buyers with international exhibitors looking to penetrate the burgeoning F&B market in ASEAN.

Minimizing food waste and giving back to local communities

According to the UNEP, roughly 30% of the food produced worldwide is lost or wasted every year. Hence, in partnership with the Thai Scholars of Sustenance (Thai SOS), a foundation committed to increasing food security through the management of food waste, exhibitors at THAIFEX-World of Food Asia came together to collect leftover food during the teardown of the show. The food donation was then inspected, packed, and stored appropriately by Thai SOS, before being delivered to local communities in need of supplies.

New features for 2019

Keeping abreast of industry trends, and proactively gathering insights from show attendees, both new and revamped segments have been carved out for next year’s THAIFEX-World of Food Asia. Exhibitors and visitors can look forward to a new trade show featuring fresh produce, evolved from this year’s THAIFEX Fruits and Vegetables. At the same time, the THAIFEX Frozen Food trade show will expand to include frozen fruits and vegetables to better streamline and facilitate buying processes.

A future trend fuelled by the increasing prevalence of food allergy is the “free-from” market, which will debut at the show next year, featuring products that are free from allergens, such as non-GMO, gluten-free, dairy-free, nut-free, and sugar-free.

THAIFEX-World of Food Asia 2019 will be held from 28 May to 01 June.