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THAIFEX and Anuga renew their commitment


2019-11-18

THAIFEX-World of Food Asia hasre branded to further align with its parent exhibition in Europe, Anuga –the world’s largest F&B tradeshow with a century of history. The collaboration of the two power brands will be a gateway of choice for international companies looking to enter Asia, one of the largest economic zones in the world, and will serve as an international platform for rapidly-expanding Asian businesses, the organisers announce.
THAIFEX-Anuga Asia will bring attendees the latest insights taking the F&B industry by storm, and expose them to a wide network of quality buyers and visitors.
THAIFEX-World of Food Asia is co-organised by the Department of International Trade Promotion (DITP), the Thai Chamber of Commerce(TCC) and Koelnmesse. The synergies in the public-private partnership have enabled the trade fair to grow by over 370% in visitorship numbers since its inception. The rebranding to THAIFEX-Anuga Asia will take the trade fair to the next level as Anuga lends its 100 years of expertise. 
“We are excited to bring the Anuga brand to Asia through THAIFEX-Anuga Asia. Anuga's celebrated history and reputation, combined withthe local flavours from incumbent THAIFEX-World of Food Asia brings a powerful combination of expertise and networking. The rebranding will bring together the portfolios of both shows to expand cross-border outreach in terms of exhibitors and visitors. Industry resources on regional and global food trends will also cement the show’s platform as a trusted avenue for knowledge-sharing and trade deals in Europe and Asia,” said Gerald Böse, President and CEO of Koelnmesse GmbH, co-organiser of THAIFEX-Anuga Asia.
The focus of the trade fair remains unchanged – to catalyse business,trade and networking opportunities for the industry. “The refreshed brand of THAIFEX-Anuga Asia affirms the global standard of the tradefair as a springboard for F&B businesses in Thailand and Asia to connect with the rest of the world. THAIFEX-Anuga Asia is without a doubt a key business-to-business gateway for the F&B industry,” said Wittayakorn Maneenetr, Deputy Director General of DITP. 
“Through the unique synergistic collaboration between DITP, Koelnmesse and TCC, we are able to create more value for visitors and industry players at THAIFEX-Anuga Asia. Thai exhibitors have found success in expanding beyond the local market at the tradeshow, and we hope that the rebranded platform will further strengthen this growth,” said Dr Kitsana Vachekrilas, Secretary-General of TCC.
Visitors can also expect deeper insights, and greater knowledge-sharing and camaraderie between economies. The cooperation between the two mega shows will see a curated list of VIP buyers and heavyweight industry names in attendance for the highly-successful hosted buyer programme. Exhibitors and visitors can also look forward to exciting side events created from the smorgasbord of content between the two shows. In addition, DITP will be curating thematic activities, including the “Street Food to the World” zone which brings together Street Food entrepreneurs with quality products that meet global standards and are ready to be exported to the world; and the “New Faces: The Regional Oriented” zone that introduces new F&B entrepreneurs with international products that originated from Thai businessmen.
Through the new and improved offerings, THAIFEX-Anuga Asia is well on its way to hit its own ambitious target of growing visitorship numbers by 20% in 2 years. The new brand will also pave the way for increased global participation, with new country entrants such as Austria expected next year.
“THAIFEX-Anuga Asia 2020 will mark the first time Austria is participating in the trade fair,” said Günther Sucher, Commercial Counsellor, Austrian Embassy - Commercial Section. “We hope to convey the Austrian taste to the visitors in Asia, and are confident that the tradeshow will clearly increase the presence of Austrian food and drinks in the region by engaging with other professionals in the industry, sharing our knowledge and offering our vast variety of high-class delicacies.”
The United States, who took part as an exhibitor for the first time this year, will also be returning with a bigger booth in 2020. “The 2019 edition was a great one for us – we saw excellent turnout at THAIFEX – Anuga Asia, and all the exhibitors will return,” said Russ Nicely, Agricultural Counselor, U.S. Department of Agriculture (USDA).
THAIFEX-Anuga Asia 2020 will take place from 26-30 Mayat IMPACT Muang Thong Thani, Bangkok, Thailand.