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THAIFEXand Anuga renew their commitment to Asia


THAIFEX-World of Food Asia has rebranded to further align with its parent exhibition in Europe, Anuga – the world’s largest F&B tradeshow with a century of history. The collaboration of the two power brands will be a gateway of choice for international companies looking to enter Asia, one of the largest economic zones in the world, and will serve as an international platform for rapidly-expanding Asian businesses.
THAIFEX-Anuga Asia will bring attendees the latest insights taking the F&B industry by storm, and expose them to a wide network of quality buyers and visitors. THAIFEX-World of Food Asia is co-organised by the Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC)and Koelnmesse. The synergies in the public-private partnership have enabled the trade fair to grow by over 370% in visitorship numbers since its inception. The rebranding to THAIFEX-Anuga Asia will take the trade fair to the next level as Anuga lends its 100 years of expertiseThe focus of the tradefair remains unchanged – to catalyse business, trade and networking opportunities for the industry.
Visitors can also expect deeper insights, and greater knowledge-sharing and camaraderie between economies. The cooperation between the two mega shows will see a curated list of VIP buyers and heavyweight industry names in attendance for the highly-successful hosted buyer programme. Exhibitors and visitors can also look forward to exciting side events created from the smorgasbord of content between the two shows. In addition, DITP will be curating thematic activities, including the “Street Food to the World” zone which brings together Street Food entrepreneurs with quality products that meet global standards and are ready to be exported to the world; and the “New Faces: The Regional Oriented” zone that introduces new F&B entrepreneurs with international products that originated from Thai businessmen.
Through the new and improved offerings, THAIFEX-Anuga Asia is well on its way to hit its own ambitious target of growing visitorship numbers by 20% in 2 years. The new brand will also pave the way for increased global participation, with new country entrants such as Austria expected next year.
THAIFEX-Anuga Asia 2020 will take place from 26-30 May at IMPACT Muang Thong Thani, Bangkok, Thailand.
Photo: Koelnmesse