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ISM 2019 - industry's global meeting point


After three successful trade fair days, ISM came to an end on 30 January 2019 with a very good result, said the organisers. Over 38,000 trade visitors from over 140 countries experienced a host of new products and an attractive event programme at the world's largest trade fair for sweets and snacks. With a foreign share of over 70 percent, ISM With a foreign share of over 70 percent, ISM achieved an upward trend in the development of the international trade visitors. 1,661 exhibitors from 76 countries (previous year: 1,656 exhibitors from 73 countries) presented a comprehensive range of exhibits and used the trade fair to present their new products. ISM was able to slightly increase its level of internationality again up to 87 percent. "Once again in these difficult times, ISM confirmed its international standing as the industry's most important business platform once again in 2019. Not only the stable, high key figures corroborate this, but also the high level of quality of the exhibitors and visitors," summed up Gerald Boese, President and Chief Executive Officer of Koelnmesse. Bastian Fassin, Chairman of the International Sweets and Biscuits Fair Task Force (AISM) added: "We also set benchmarks regarding the quality of the offer in the worldwide comparison." The professionals from the sweets and snacks sector cannot find so many existing and new products of high-quality leading brand manufacturers, small and medium-sized companies as well as start-ups anywhere else than in Cologne. "The top buyers and decision-makers of the industry selected used ISM as the platform for their orders or for establishing new business contacts. 

According to exhibitors, the quality of the trade guests at ISM was consistently high. This is also confirmed by the visitor questionnaires as well as registration details. Top purchasers again came from abroad from large trading companies and importers. The German trade was also represented in its entirety once again. Of the top 20 international food retailers, 18 were on-site. Furthermore, the growing significance in the online trade was reflected by the participation of numerous top e-commerce companies at the trade fair. Among others, Aeon, Ahold, Amazon, Aldi, Carrefour, Coop, Costco, Edeka, E. Leclerc, El Corte Inglés, ITM, Kaufhof, Kaufland, Kroger, Metro, Migros, REWE, Target, Tesco, TJX, Walgreens, Walmart und Whole Foods attended the trade fair. 

ISM recorded significant growths in the number of trade visitors from East European and the Baltic countries, South Europe and North America. 

In addition to the best innovations, the most innovative packaging of the special event was also distinguished – ISM Packaging Award powered by ProSweets Cologne. The winners is: Chocal Aluminiumverpackungen GmbH from Germany for Chocal paper packaging. 

ISM 2019 in figures: 
1,661 suppliers from 76 countries, 87 per cent of whom came from abroad, exhibited at ISM 2019 on exhibition space covering 120,000 m². These included 210 exhibitors from Germany and 1,451 exhibitors from abroad. Over 38,000 trade visitors from over 140 countries attended ISM 2019, the foreign proportion over 70 percent. 

In 2020 ISM will be celebrating an anniversary. The 50th ISM is scheduled to take place from 2 to 5 February 2020. 

ProSweets Cologne, the international supplier fair for the sweets and snacks industry, will once again be held parallel to ISM 2020.