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HostMilano 2019: record-breaking edition


The 41st edition of HostMilano, the leading global event in the hospitality industry, organised by Fiera Milano, has closed with record-breaking results: in five days, over 200,000 visitors (+8% compared to 2017), 40% of whom were international guests from 171 countries, brought the entire fairgrounds to life.

As well as originating from European countries such as Spain, Germany, France, the United Kingdom and Switzerlandthere were particularly large delegations from the USA, China, the Middle and Far Eastthere were also those who had travelled many thousands of kilometres to reach Milan, even from the Fiji Islands or Nicaragua. There were also some intensive business meetings with the hosted buyers, who came to Milan thanks also to the collaboration of ITA-ICE, the organisers said.

“The extraordinary results of this edition of Host – comments the Managing Director and General Manager of FieraMilano Spa, Fabrizio Curciconfirm how valid the strategy of Fiera Milano is, namely to focus on making its eventsinternational reference hubs”. Aside from the figures, HostMilano is confirmed as the exhibition that showcases worldwide previews of technological innovation and that anticipates out-of-home trends and consumer styles, thanks to the large number of novelties presented by Italian and international exhibitors and set in context, often design-based, which “illustrate” how the products accommodate the users’ desires. A propensity to storytelling which is reflected in the dynamic following on social media: the Instagram accounts connected to the trade fair registered more than 650 contents (including posts and Instagram stories), exceeding 1.1 million single users.

Host 2019 proved to be a unique opportunity also to share expertise and experience, thanks to a schedule of over 800 high-profile events dedicated to training and information on issues such as sustainability or technologies 4.0 including Artificial Intelligence or the Internet Of Things, in addition to exciting competitions, demonstrations and show-cooking with star chefs, experts and masters of various disciplinesThe next edition of HostMilano is at fieramilano is scheduled to run from 22nd to 26th October 2021.

Photo: Fiere Milano