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Halo Top Creamery launches in the UAE


2019-09-16

Halo Top Creamery has announced that the ice cream phenomenon will hit freezers in the UAE for the first time this September. With entire tubs containing only 320-360 calories, Halo Top® has transformed the ice cream industry all over the world.

Los Angeles-based Halo Top Creamery was founded by ice cream aficionado, Justin Woolverton, while on a personal quest to find a healthier ice cream to enjoy. He created a simple version of light ice cream in his own kitchen using a few premium ingredients. After running his mix through a $20 ice cream maker that he had purchased online, Woolverton realized he had created something special – something that didn’t currently exist. He took his creation to market in 2011. The ice cream has since become the best-selling tub in 2017 in U.S. grocery stores. As eye-catching as it is delicious, Halo Top was even named one of TIME Magazine’s “25 Best Inventions of 2017” and is now sold in more than 20 countries across the globe, says the company. 

Halo Top Creamery will establish its UAE presence against the backdrop of a growing ice cream market. According to industry reports, the domestic ice cream sector will be valued at USD $142 million by 2021. Globally, better-for-you ice cream brands in particular have been continuing to gain traction over the past few years - a movement led by the introduction of Halo Top to the market.

“We’re thrilled to be entering the UAE with the first ice cream that tastes great and actually is good for you,” said Doug Bouton, Halo Top Creamery President and COO. “We think that Halo Top ice cream and the Halo Top brand are going to be a natural fit here and can’t wait to see what Emiratis think!”

Halo Top will launch with seven dairy and two non-dairy flavors. Halo Top’s dairy flavors contain 320-360 calories and 20 grams of protein per tub. The non-dairy and vegan friendly flavors are made with coconut milk and can also be enjoyed for just 320 calories and contain 12 grams of protein per tub.

The dairy flavors will include Sea Salt Caramel, Peanut Butter Cup, Vanilla Bean, Chocolate Chip Cookie Dough, Birthday Cake, Cinnamon Roll and Candy Bar. The coconut milk-based non-dairy flavors will include Non-Dairy Peanut Butter Cup and Non-Dairy Sea Salt Caramel. 

Halo Top will be available this September at retailers across the UAE including Carrefour, Spinneys and Choithrams, said the company.

Photo: Halo Top Creamery