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EXBERRY® Coloring Foods deliver clean label appeal


2019-10-25

GNT Group will showcase the benefits of EXBERRY® Coloring Foods at Gulfood Manufacturing 2019 – with an emphasis on interaction.

Exhibiting on Booth S1-B58, under the theme of ‘Love Color’, GNT will give visitors the opportunity to add a range of EXBERRY® colors to clear beverage formulations so they can assess their visual impact first-hand.

EXBERRY® Coloring Foods deliver on appearance, performance and clean label appeal. They are obtained from fruits, vegetables and edible plants and made using gentle, physical processes such as pressing, chopping, filtering and concentrating, with no chemical solvents. Fully Halal-certified, they can impart almost any color shade to beverages and are ideally suited for industrial use, the company says.

For food and beverage companies in the Gulf region, EXBERRY® colors are backed by GNT’s industry-leading customer service, with full technical support provided throughout the product development process. This ensures product formulation (or reformulation) with Coloring Foods is as smooth as possible.

Santhosh Thankappan, Sales Director GNT Middle East, said: “Consumers in the Gulf region are becoming more curious about how food and beverage products are manufactured. In turn, scrutiny of product labels and ingredients lists is intensifying.”

He continued: “Against this backdrop, plant-based EXBERRY® Coloring Foods offer cleaner, clearer and simpler label declarations that are aligned with the preferences and priorities of today’s shoppers.”

Photo: GNT