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Givaudan opens new Flavours centre in Casablanca 


Givaudan, the world’s leading flavour and fragrance company, has inaugurated a new Flavours technical and commercial centre in Casablanca, Morocco. The CHF 1.2 million investment is part of the company’s 2020 high growth markets strategy and demonstrates its ongoing commitment to the Maghreb and West Africa regions. Louie D'Amico, President of Givaudan's Flavour Division, said: "Our new centre in Casablanca will enable Givaudan to meet the evolving needs of our food and beverage customers for innovative taste and flavour solutions. Through our local presence, customers will benefit from a faster response as will as access to a wider range of Givaudan's global capabilities in flavours and extracts." For the first time in Morocco, the company will offer in one location a full range of flavour application capabilities serving customers in the savoury, beverages, sweet goods, dairy and snacks segments. The 600-square-metre facility integrates application labs with specialised technologies along with commercial spaces for customers taste and smell experiences. It will serve customers in Algeria, Morocco, Tunisia, Senegal, Malta, Ivory Coast and Guinea, with additional support for creation from Givaudan's Flavour Development Centre in Dubai and our Regional Innovation Centres in the Netherlands and Switzerland."