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FrieslandCampina Kievit sets sights on Philippine market


2018-10-16

FrieslandCampina Kievit has announced the opening of a brand-new Innovation Kitchen in Manila, Philippines. The opening is accompanied by a wide-ranging Philippines consumer study on coffee, tea and hot chocolate usage and preferences, providing beverage manufacturers in the region the means to grow their business and innovate together.

The Innovation Kitchen and accompanying research are part of Kievit’s larger strategy in South East Asia, demonstrating the company’s aspiration in the region and its confidence in future development. The Innovation Kitchen is housed in the same production facility where FrieslandCampina is producing its beverage creamers, which conveniently includes the company’s sensory lab and other research and development facilities. This enables the creation of all-round purposes in the Innovation Kitchen, bringing existing and potential customers together with experts in terms of marketing strategy, taste testing and new product R&D.

The Manila Innovation Kitchen marks Kievit’s third of the kind, following the openings in Wageningen, the Netherlands and Shanghai, China.