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FrieslandCampina Ingredients Trend Report


FrieslandCampina Ingredients Food & Beverages has identified three major trends in the global food and beverage market. These trends, as observed from consumer needs and behaviour, are collated in FrieslandCampina Ingredients’ first annual Trend Report. Insights from the trend report not only allow manufacturers to get ahead of the market and competition, but also surprise customers with unique products from tomorrow’s menu, be it in the food service sector or in food and beverages manufacturing.

The report, freely available to anyone in the F&B industry, brings together interesting trends observed in local markets. Potential customers will also find inspiring food and beverages end-product suggestions in the report that could leverage any of the trends. The unique market insights are the accumulation of a big data analysis of consumers’ online behaviour, combined with FrieslandCampina Ingredients’ experts’ market insights and complemented with additional owned and bought market studies.

The FrieslandCampina Ingredients 2019-2020 Trend Report shows three major trends in the global food and beverage industry. While its appearances may be subject to regional differences, the report identifies the need for: Experiences engaging all senses, Conscious indulgence, and Personalise it yourself conveniently.

The trend report is based on FrieslandCampina Ingredients’ intelligence services such as market studies and global research, as well as the input of in-house industry experts and its own research. The focus on the report has been on relevant trends in the coffee, (milk) tea, cakes, bakery and pastry, desserts and ice cream industries, in order to serve FrieslandCampina Ingredients’ clientele in the best way possible, says the company.