Join us Tweeter Share on LinkedIn
Sign Up

Reducing time-to-market and overcoming hurdles in MENA's infant nutrition market 


2019-03-07

As the market for infant nutrition products continues to grow in Middle-East and Africa (MENA) and considering the duality of the nutrition situation of
young children across this region where, according to UNICEF, countries are “facing a double burden of malnutrition (i.e. stunting, wasting and micronutrient deficiencies) and over-nutrition (i.e., overweight and obesity) and the associated chronic, non-communicable diseases (NCDs)”1, the need for reliable partners is real.
Expert and knowledgeable suppliers can indeed guide companies who wish to launch their own infant nutrition offerings through the complexities of this highly regulated industry and help them launch regulatory-compliant products that are nutritionally adapted to both end of the spectrum.
With the creation of ESI Nutrition - Laïta’s new nutrition division - in 2018, the company’s intention is indeed to alleviate the complexity of developing
specialty nutrition products and to help brands promote safe, easy-to-use, tasty and healthy nutrition products worldwide.
Through one-on-one support and a large spectrum of solutions designed to meet the functional, nutritional and regulatory constraints of their customers, ESI Nutrition is committed to supporting them launch top-tier products with a reduced time-to-market.
“Especially when it comes to products for infants and toddlers, partnering with the right suppliers who, like ESI Nutrition, have both a deep understanding of the evolving regulatory landscape as well as technological and processing expertise is paramount for companies who wish to meet the strict demands of
this industry,” explained Mathieu Lucot, marketing manager at ESI Nutrition.
1 UNICEF, 2018 - MENA : Nutrition. https://www.unicef.org/mena/nutrition