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Abhy Maharaj joins NewCold


2019-06-09

NewCold has announced that Abhy Maharaj is to join the company as its Global Chief Commercial Officer & Chief Operating Officer, effective 1 July 2019. 

NewCold is a global leader in developing and operating highly automated cold storage, warehousing and distribution. Headquartered in The Netherlands, the company has eight locations in three continents; offers over 800,000 pallet positions and has a team of around 750 employees.

NewCold develops and operates highly automated cold storage warehouses to customers’ exact specifications and offers world-class energy efficiency systems. Customers include the world’s largest food companies. NewCold opened in 2018 two large facilities in Melbourne, Australia, each operating 100,000 pallets.

In this new role, Abhy Maharaj will work closely with Bram Hage, Founder and Executive Officer, and the Global Management Team of NewCold on the company's overall strategy and execution and will oversee NewCold’s business planning, marketing, business development and operating efficiency.  Mr Maharaj will be based in Melbourne, close to business expansion opportunities in Australia, New Zealand, South East Asia and China.

Mr Hage said, “I am pleased to have someone with Abhy’s experience on our leadership team as we accelerate our growth into a fully-fledged multi-national with highly automated supply chain solutions across all key cold-chain growth markets. Abhy will strengthen our commercial disciplines, customer relationships and strategic execution.”

“His working experience in Australia, New Zealand and Asia will be invaluable as we expand in these markets,” he said.

Mr Maharaj has more than 20 years’ experience in global corporate management, strategic and commercial development, and creating and implementing high-growth strategies for disruptive technologies and solutions. He previously held senior positions with Air New Zealand and Fonterra Dairy Co-operative. 

Mr Maharaj said that disruptive technology and advanced cold storage solutions would continue to revolutionize the global food supply chain.

“The global challenge is to move food from where it is produced to where it is consumed as efficiently, safely and securely as possible. In a world constrained by space, time and resources, new technologies and innovative approaches are needed. 

According to Abhy, NewCold’s large-scale multi-temperature warehouse and supply chain operations, custom built to customer specifications, using its own proprietary cloud-based warehouse management system, are creating new possibilities for food manufacturers and improved offerings to consumers, said the company.