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TSC Auto ID reinforces sales team in MEA and Eastern Europe


TSC Auto ID, one of the top 5 manufacturers of reliable and powerful thermal barcode printers worldwide, strengthens the existing sales team in EMEA with the appointment of further sales experts. So, Morsi Haddad reinforces TSCs Sales Team in MEA region as Regional Sales Director since April. And Piotr Kalicki started as Sales Manager Eastern Europe in May 2017, says the company.

Morsi Haddad’s main responsibility at TSC is to develop and grow the Middle Eastern and the African regions and to ensure that TSC’s distributors and value added resellers in these countries receive the best possible service and back-up. The new member of the team and graduated computer engineer is an approved expert for labelling and identification solution with 12 years of experience in the field of Auto ID and printing solutions in MENA region. He worked as Channel Account & Business Development Manager at a significant competitor of TSC for the past six years. Before that, Morsi was managing the North African Region for another company, which is specialized in Auto ID and Mobility solutions.

Piotr Kalicki joined TSC Auto ID as Territory Sales Manager, located in Poland. He is responsible for sales and business development in Eastern Europe including the countries Poland, Czech Republic, Hungary, Slovakia, Slovenia, Romania etc. With 6 years of experience in the Auto ID industry as Channel Account and Business Development Manager at a TSC competitor and with its sales background of 11 years in various industrial sectors “he will push this region to a new step and gives high-professional support to TSCs customers”, Ladislav Sloup, Managing Director of TSC EMEA, notes.

Both, Piotr and Morsi, are happy to face new tasks and chances. “These markets have an amazing potential that should not be ignored. It is important for us to increase the awareness and satisfaction of the end customer by providing professional, flexible and cost-competitive solutions through the close cooperation of TSC Auto ID with our partners and resellers. This goal can be achieved because the products are the best in their class and the construction of the Channel Program works stable and guarantees a high margin for the VARs.”

With this staff reinforcement, the sales responsibilities for Nicolas Dubel-Jam end in the Baltic countries. He will concentrate entirely on his main areas France, Greece, Cyprus and, in particular, Benelux. Along with Jon Trippett, who has been introduced as Sales Manager UK and Ireland not long ago, the enlarged and dynamic sales team is reloaded to increase the TSC brand awareness even more - and to intense the relations to all partners by providing immediate reply and service and support for their requests, the company said.