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iba.Virtual Bakery Tours


2018-07-26

At iba, from 15 to 20 September 2018 at the Fairground Munich, visitors can take a look at exciting bakeries in Germany, Greece, Iceland, Austria and the USA, and watch how good artisan bread is made there. This is made possible by the new iba.Virtual Bakery Tours in Hall B3, the organisers announced this week.

With the new virtual bakery tours, visitors can immerse themselves in successful bakeries all over the world by using VR glasses. Concepts, work processes and the artisan bakers behind the respective business ideas are presented in 360-degree short films. Within seconds you’ll find yourself in bakeries in Vienna, Herrenberg, Düsseldorf, San Francisco, Reykjavik and Athens. "We sent a film team around the world to be able to screen this pilot project at the trade fair and are proud to show off iba’s digital competence, thanks to the latest technology," explains Claudia Weidner, iba 2018 Project Manager. "It’s going to be marvellous!"

Tartine Bakery, San Francisco
Every day, long queues form in front of Chad Robertson’s bakery in San Francisco. Founded in 2002, Tartine Bakery has long been an institution in the Mission District with its baked goods, sweet specialties and snacks. And the visitors are always right in the centre of the action. "The entire production takes place behind glass. Customers can watch how everything is made and prepared." Baking takes place throughout the day, so there are always fresh, warm baked goods straight from the oven. He attaches great importance to creativity and is always looking for new recipes, ingredients and ideas. The iba.Virtual Bakery Tours is one of the ways in which he wants to introduce this enjoyment into the baking community.

Sandholt Bakery, Reykjavik
Ásgeir Sandholt is the fourth generation running the Sandholt Bakery in Reykjavik. The bakery was founded in 1920 by his great-grandfather and is one of the oldest existing bakeries in Iceland. For Ásgeir Sandholt this heritage is an obligation. Because he remembers traditions and relies on real craftsmanship to surprise his customers again and again with new ideas. Sandholt Bakery specialities include sourdough breads, pastries and cakes. There are also homemade lemonades, craft beers and pastas. "It is important to me that everything is made authentically and honestly." Therefore, we prepare everything ourselves, processes have not been shortened and no baking mixes are used." 

Joseph Brot, Vienna
To Joseph Weghaupt, owner of Joseph Brot, strokes are very important. For his bread. In his factory, doughs are kneaded unhurriedly using stroking motions. This captures good air inside the dough. One hundred percent manual labour, organic ingredients from Austria, and lots of time and passion stand behind the concept of Joseph Brot. Double baking makes his bread particularly unique: "For me, the crust is pure taste, so we bake our bread twice. This gives us a crust that stays crispy for a very long time." In 2009 he founded his bread manufactory in Vienna, where he is one of the most popular bakers. 

Visitors can experience the iba. Virtual Bakery Tours in Hall B3. For those who would like to meet the bakers in real life: They will be in the iba.SPEAKERS CORNER in Hall A1 on Sunday, 16 September, said the organisers of iba 2018.