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GFI named as finalist at World Food Innovation Awards in UK


2018-04-08

Award-winning Global Food Industries (GFI), a world-class value-added frozen food manufacturing company and part of Albatha Holding – one of the largest conglomerates in the UAE - has made history anew on the global stage after it became the first and only company across the Middle East to become a finalist at the recently concluded World Food Innovation Awards (WFIA) 2018, the latest edition of the international food industry’s leading and most established awards scheme, in the UK. In a fierce contest that received a total of 220 entries from more than 29 countries, GFI edged out its major global contenders in the ‘Best Children’s Product’ category to land in the top five adjudged as excellent by the judges.

 

Being named as one of the finalists in the international food setting is proof that GFI stands firmly behind the Healthy Farm brand promise - 'Nothing to hide, the choice is yours' – which is meant to empower consumers into making the right choice. ‘Nothing to hide, the choice is yours’ entails communicating the authentic benefits of the delicious Healthy Farm products in the most transparent and honest way.

 

The company's 'Chicken Quinoa & Kale Burgers' and ‘Super Chicken Quinoa & Kale Nuggets’ are all 100 per cent natural--being presented with 30 per cent more protein, 90 per cent more fibre, 40 per cent less sodium, 40 per cent less carbohydrates and 60 per cent less calories. The highly innovative products also offer eight times less fat, 12 times less saturated fat and six times more calcium as compared to the other chicken burger patties and nuggets available in the market today.

 

Jacek Plewa, General Manager, GFI, said: “We are proud to come to the international stage and be recognized for our efforts to develop healthier food choices for kids around the world. In the midst of growing unhealthy lifestyles choices in our communities, GFI has launched the Healthy Farm products to help address the numerous health challenges facing our society today. We are privileged that the international community has duly recognized our efforts as evidenced by this great achievement. We were the only UAE-based company to reach that esteemed level. Rest assured that this will continue to inspire us to further innovate and positively impact the lives of many people.”

 

The annual WFIA showcases some of the most ambitious new products and developments of the year from a wide range of both small and large international companies. Staged at Hotelympia in London, WFIA’s fourth edition celebrated innovation and excellence across every product category, seeking out the best in packaging, marketing, technology, and sustainability.

 

This is not the first time that GFI has been recognized in the industry. The company received three major awards in February of this year alone, namely the ‘Best Halal Food’ and the ‘Best Meat or Poultry Innovation’ awards at ‘Gulfood Dubai 2018’ as well as the ‘UAE Innovation Award’ organized by Dubai Quality Group. GFI was the only food company to win the prestigious ‘UAE Innovation Award’ despite strong competition from well-known private organizations from all verticals, including education, energy, finance, healthcare, manufacturing, real estate, retail, sports, technology, tourism and hospitality, transport, and non-profit.