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FrieslandCampina Kievit expands Vana®-Lata portfolio


2018-07-14

FrieslandCampina Kievit says it has expanded its range of fat powders. Two new Vana-Lata additions, the butter-based Vana-Lata BB75B and the cream-based Vana-Lata CB72B, enable customers to adapt to global food trends as well as specific bakery and savoury trends.

The trend towards clean label and all natural is rapidly growing, which is a result of the increasing demand for product transparency and traceability. 38% of European consumers regularly check the ingredients list before buying, while 39% avoid food and drinks entirely if they contain artificial additives or preservatives.[2] In the bakery segment, this translates to a trend towards artisan, authentic foods that consumers understand and relate to.

The current bakery market offers a larger than ever variety of indulgence to accommodate consumer demand, from an abundance of choice in products to rising variety in textures. This has resulted in a 15% growth of butter applications,[3] as consumers yearn for a simple, homemade touch to their products with a delicious full mouthfeel and taste. Additionally, enhancing sensory qualities has become a key focus to create shareworthy products in a social-media driven world.

FrieslandCampina Kievit based their Vana-Lata portfolio on consumer behaviours. Gea de Groot, Global Product Group Manager: “The dairy-based fat powders in the portfolio offer the possibility of a butter or cream base. This enables increased premiumization, in line with the changing consumer wants and needs. That doesn’t just go for bakery products like butter cookies and brioche buns, but also for savoury shiitake soup, mashed potatoes and béchamel sauce. It also offers relevant possibilities for labelling. Although local legislation can vary, the use of Vana-Lata enables creating understandable labels, which is what consumers expect and look for.”

The new additions to the Vana-Lata portfolio are Vana-Lata BB75B and Vana-Lata CB72B. The Vana-Lata BB75B contributes to an enhanced sensorial buttery taste and has a shelf life of 12 months, helping manufacturers open new and potentially farther markets. Through its high butter content, manufacturers can access possibilities for all natural labelling. Vana-Lata BB75B has excellent dough properties in combinations with high protein and zero e-numbers.

Vana-Lata CB72B offers a premium sensory experience with whitening looks and superb creamy taste, adding freshness to products. It has a shelf-life of nine months and is an all-round ingredient with endless application possibilities and proven functionalities, the company said.