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FoodTech Barcelona has already sold 70% of its exhibition space


2017-07-30

The fifteenth edition of the trade show for machinery, technology, processes and ingredients for the food and beverage industry, organised by Alimentaria Exhibitions, a Fira de Barcelona company, reaffirms its position as the benchmark event for the industry in Southern Europe and Latin America. Between 8 and 11 May, the show expects to host around 600 companies from 31 countries in an exhibition area of almost 15,000 square metres. Once again, the show is being held at the same time as Hispack, the International Packaging Exhibition.

With almost a year to go before the event, FoodTech Barcelona (the new name for the former BTA trade show that started in 1984) has already sold more than 70% of its exhibition space in Halls 4 and 5 of Fira de Barcelona's Gran Via venue. This figure underlines the confidence in the event of industry leaders such as Multivac, Gea Westfalia, Dordal, Vaessen-Schoemaker, EMO, Abelló Linde, Dibal, Sive Fluid System and Talleres Ezma. These, amongst others, have already confirmed their participation in an event that will promote new sectors and activities related to sustainability, food safety, innovation, digitisation and the Internet of Things as applied to the food industry. There are also plans to increase the amount of space dedicated to the burgeoning bakery, patisserie and preserves market.

Llucià Casellas, president of FoodTech Barcelona and general manager of Roser Construcciones Metálicas S.A., believes that ‘the Spanish market is in good shape and we are witnessing a certain recovery since the crisis. This is why companies are so interested in securing a stand at a trade show with such a long-standing tradition and consistently rising visitor numbers, who put a particular premium on the high quality technology offered by many exhibitors and the ease of communicating with them.'

The event will revolve around three sector-based trade shows: TecnoCárnica, TecnoAlimentaria and TecnoIngredientes.

Expansion towards strategic foreign markets

Casellas puts an emphasis on the growing international focus of the show: ‘FoodTech is the benchmark trade show in Southern Europe, with a strong catchment area in Latin America, the Mediterranean basin (especially Portugal, France, Italy and North Africa), at which the leading Spanish companies and also a good representation of the international industry exhibit their products'.

It is forecast that 25% of exhibitors and 10% of visitors will be from other countries. To achieve this objective, FoodTech has the support of AMEC, the Association of Internationalised Industrial Companies, to consolidate the show's visibility in countries where it already has a presence and increase it in other as-yet unexplored regions. As explained by Òscar Puig, the deputy general manager of AMEC: ‘We select a series of strategic markets to bring buyers from those with the most potential, such as the United States, which has become the number one destination for exports of machinery and food-tech companies'. These promotional actions are expected to attract some 45 international professionals with purchasing power. Puig also underlines the interest of visitors in ‘acquiring and sharing new knowledge on subjects such as food safety, hygienic design, production efficiency, equipment performance, the environment, energy savings, digitisation, Industry 4.0 and new production processes to meet the requirements of the end client'.

The TecnoCárnica area is an essential point of reference for the sector

Once again, FoodTech Barcelona has renewed its close collaboration with AMEC-AEFEMAC, which represents around 70% of meat industry machinery firms and generates 85% of the sector's turnover in Spain. Furthermore, the show enjoys the support of other important sector associations, technology centres and Spanish institutions such as AECOC, IRTA and AINIA, amongst others.

Jordi Vila, the president of AMEC-AEFEMAC, believes that ‘thanks to the exceptionally high national production of meat products and the vocation for exports of most of the Spanish equipment manufacturers in the sector, FoodTech Barcelona enjoys an excellent position if we compare it to other international trade shows. In addition, visitors will find a much more extensive range of products than at any national trade fair'. He also highlighted the fact that the TecnoCárnica section ‘has always been a showcase for technological excellence in the meat industry. Thanks to the historical commitment of local machinery manufacturers to innovation and improving the service they offer their clients, and also thanks to local importers who bring in the highest standard of machinery from abroad, the show's offering is extremely attractive and provides a fascinating first-hand view. It is precisely because the sector has a highly competent and committed team of people to ensure that the trade show continues to be a benchmark that we expect the participation of AEFEMAC members to be very high once again'.

TecnoCárnica is the biggest trade show at the event as it responds to the expectations of a sector that Llucià Casellas describes as ‘very cohesive within the food industry, and very dynamic and powerful when it comes to working the markets', the organisers announced.