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FIRMENICH NAMES FIG THE 2018 'FLAVOR OF THE YEAR'


2017-12-24

“A true feel-good flavor, fig is becoming increasingly popular with consumers, with fig flavored products growing by more than 80% between 2012 and 2016,” said Chris Millington, President of Firmenich, Flavors. “With its numerous health benefits and sweet and satisfying flavor profile, fig offers endless opportunities to inspire our customers and delight their consumers across a wide range of food categories.”

Long touted for its culinary uses as well as its numerous health benefits – including its high fiber content and a variety of essential minerals such as magnesium, manganese, calcium and potassium – fig has surged in popularity in recent years. Firmenich’s trend insights show that fig resonates with consumers who perceive it to represent health and authenticity, two trends that topped Euromonitor’s outlook for 2017, and we believe these trends will continue into 2018. In addition, as consumers look to replace processed sugar with alternative sweeteners, fig has become a common go-to substitute, the company said.